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Web 2.0 Security
When discussing the concept of a second generation of the World Wide
Web, there is often a concern expressed about how these newer
applications will address some of the issues that have come to the
fore over the last ten years. One of those has to do with tools that
will minimize online identity theft and provide secure connections
that allow persons to share data and shop with confidence. The fact
is that Web 2.0 security is already implemented in several ways.
Over the last several years, it has become apparent that as the use
of ecommerce has grown, so has the number of incidences when
personal information is stolen. Solutions that are part of the Web
2.0 initiative are already launched that encrypt personal
information. These solutions make it much more difficult for hackers
to get into customer databases and lift information such as Social
Security numbers, credit card data, mailing addresses, and other
information that is often used to steal identities. Generally
referred to a secure site, this technology is continuing to evolve,
and will no doubt continue to do so over the long haul.
A current issue is that not every online store and every online
vendor has adopted this newer version of Web 2.0 security. This can
be confusing for the customer, who may or may not be shopping at a
secure site. To help cut down on this state of confusion, more sites
are proclaiming that the web store is located on a secure site,
which is proving to be an excellent public relations tool.
Over time, the security measures that are still cutting edge today
will no doubt become more of the standard. In the interim, it is a
good idea for the consumer to choose to do business with online
sites that have chosen to implement Web 2.0 security applications.
This not only protects the customer, but also sends a clear message
that the successful storeowner is one that provides safe purchasing
options.
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